Visual is the dominant sense of our lifetime. It affects people's emotions, and it evokes memories. If a picture is worth a thousand words, then a logo design can hold the spirit of your company or brand. Customers have many alternatives when deciding where to have a quick lunch or a cup of coffee.
There may be several cafes on the same street as yours. How can you make your location stand out among the crowd? Your coffee shop will stand out from the competition with an original brand. Coffee is sold at every coffee shop, but not usually the one with the finest beans sells the most.
The coffee house with the best branding is frequently the busiest. Utilizing strategies like fusing distinctive aesthetics with narrative, steering clear of overused coffee cliches, and pushing into a forceful personality helps coffee shops and roasters stand out from the competition.
Why Branding is Important to a Coffee Brand
Branding is an integral part of a brand's overall business strategy because it helps consumers instantly recognizable the company and distinguishes its products from those of competitors. A strong brand identity can also give consumers a reason to choose one product over another, even if they are similar in price or quality.
Branding is probably the essential thing to a coffee shop. Without branding, people would not know what coffee shop they buy from. Of course, people may purchase other brands because they think one brand tastes better than another or is cheaper. Bu
Starbucks has a famous logo that everyone knows. The company's unique logo features a circle with two stars on either side of the word "Starbucks," reinforcing the idea that its products are high-quality and unique.
19 Coffee and Café Brands With Jaw-Dropping Brand Identity Designs
Coffee and café brands are on the rise. The global coffee market is contemplated to reach $481.6 billion by 2025. The United States is the leading market for coffee, followed by Europe and Japan.
With the growing popularity of coffee and cafe culture, there is an increasing demand for unique and eye-catching branding and interior designs. It is where cafe branding and interior design come into play.
Various factors contribute to the success of a coffee or cafe brand. But one of the important is the brand's identity – including its logo, branding, and interior design.
This article will look at 20 coffee and café brands and their designer with incredible brand identity designs. From sleek and modern techniques to vintage and retro styles, these brands will inspire your next branding project.
Mineral Café, designed by Studio Woork
Mineral Cafe is situated in Indonesia Jakarta and offers the best homemade fare and beverages, which evokes warm, welcoming, and delicious feelings of home. Additionally, they provide premium milk tea, chocolate, herbs, and Coffee.
They arranged small stones in the shape of an alphabet and made an image found from it to create a logotype, giving a natural feeling.
The transformation of the shape of a stone into the letter 'M' creates an iconic logo of Mineral.
The three rocks represent Coffee, Market, and Space and the three owners of the cafe.
Project Sangrai, designed by Studio Woork
Kopikalyan created the PROJECT Sangrai as a platform for individuals, particularly coffee fans, to work together and get inspiration from one another while promoting Indonesian coffees to a broader market.
The revolving motion of a coffee roasting machine was the source of inspiration for PROJRCT Sangrai 1.0's brand identity logo design.
For PROJECT Sangrai 1.0's branding concept, they add a splash of blue to counteract the muted earth tones of the cafe's setting while also creating a new style that attracts attention.
Studio Woork is the creator of the first two brands mentioned above. This Jakarta, Indonesia-based design firm specializes in branding, exhibition, editorial, print, packaging, and creative direction.
They develop pictures with significant value and conceptual depth, constantly pushing the limits of innovation in graphic design. Bunguali, Namelaka, Logofolio 2020, Zenjiwa Living, Dua Wear, and Tea Heaven are some of their other eye-catching designs.
None, designed by SOSO Studio
"NONE" is also "NO ONE" when referring to white Coffee. They are situated in front of Middle School Huainan No. 4. In the design, they use the concept of separation brought about by a road: a road divides not only people from people but also various eras, worldviews, and emotions.
No response, no ability to empathize. Grey color packaging with two black lines creates a modern design for brand identity. Their appealing and aesthetically pleasing designs were seen in many of their items, including packaging, bags, paper cups, and shirts.
Soso Studio, based in Shenzhen, China, is responsible for the brand identity of NONE. Jason Zheng Yu created the work's graphics with expertise in packaging, designing, and branding.
They are responsible for various brands to stand out in crowds like Dakouli Pho, New way year, Face Myself, and Liberate Chinese & Western Typeface.
Seven Time Cafe, designed by Yawen Li
The traditional magic trick bends the coffee spoon into the shape of a 7. The transformative objects in the hands representing the many serving products make the brand more entertaining.
They convey a young, fascinating branding image with elegant, straightforward lines and a cartoonish aesthetic. Additionally, the graphical classification of coffee varieties identifies the brand's occupation.
In Shangai, China, Yawen Li, an illustrator, graphic designer, and printmaker, created the Seven Time Cafe brand design. Wow Sound, Raise a Toast, Cool Air Books, Book & Fun Bookstore, and Year of the Tiger are some of his creative strategies for brands.
He has won a lot of prizes for graphic design, including:
3x3 International Illustration Show No.15.
2018 Professional Show, Merit
2017 Hiii Illustration Merit Award
2017 Merit Award winner of the iJungle Illustration Awards.
2018 Golden Pin Design Award recipient.
Rebel Coffee Roastery, Blue Corner Coffee, designed by Erva® Design
Rebel is a brand that uses coffee to convey its vision of art, design and roasting culture on the premise that the act of rebellion is the primary virtue of transformation.
The design assignment for a visual identity brand with two segment variations was given to them: The Rebel design and the Rebel coffee roastery. The focus of the entire idea was coffee. From this spectrum, they created a framework for expansion design. This method made it possible to connect gradients and various styles of typography effectively.
Blue Corner was founded to spread the love for cold brew, an iced coffee variety produced by steeping coffee beans in a cold solution for a long time. Brand design inspiration is done with natural, laid-back, and warm tones for the consumer. The branding was created as a visual experiment using the brand term "Blue Corner," that link is made easier by the logo's shape and movement. Taking this into account, they developed a color palette of vibrant hues that enhance the qualities and feelings associated with the brand.
For Rebel and Blue Corner, the multidisciplinary design company Erva developed the color design brand with the most privileged individuals in mind—those who can crack the code and see beyond the obvious. It stands for anything that deviates from the usual and unique reality. The studio is located in Portugal's Porto and specializes in branding and web design. Their other renowned projects are ESC city series sneakers, ESC free sneakers, Noor, Saboaria, Central 151, and Oculista.
Kyō, Fillmore, designed by Andrea Reza
Newly opened and run by a family, Kyo has nestled away in a peaceful East Jakarta neighborhood. The family desires to welcome old and new acquaintances into their home so they can share their appreciation of fine coffee. Their daily pastries and freshly brewed coffee are prepared in their oven, inspired by Japanese culture. The kettle silhouette in the logo echoes the warm and intimate atmosphere one can expect at Kyo. The color scheme is simple but effective, giving a vintage and nostalgic feeling.
In Setiabudi, Jakarta, a little alley leads to the neighborhood coffee store Fillmore coffee. Fillmore was given that name by the pair in homage to a neighborhood in San Francisco that they both frequented while living in the Bay Area.
The logogram is a slanted F that nods to the distinctive building silhouettes often found on San Francisco's hilly streets. A condensed, rounded sans-serif GT Pressura is chosen as the brand typeface.
Andrea Reza Rendradjaja, a talented art director at Table Six in Jakarta, Indonesia, created the brand identities for Kyo and Fillmore. Tua Di Jalan, Epicene, Kina, Studioprianta, Pears Magazine, ATS, Herbana, Binatang press, Vediostarr, Dara lookbook, and Yummy Bites are brands that are examples of his creative designing categories.
10.10 Coffee, designed by Requena Office
Building an image that connects 10.10 coffee to the concept of care and traceability surrounding specialized coffee is the primary goal of the brand identity. They use the eyes of the letters to articulate both brand and typography.
They intervene with the letters slightly, using gestures to alter the discourse, change the interpretation, and vary the perception, taking it to our terrain, world, value, and coffee. The color scheme and significant font digits are crucial in attracting more people to their cafe.
Requena, a vital design firm in Barcelona, Spain, created by the creative director Andrés Requena, is responsible for creating the 10.10 coffee brand. The firm specializes in branding, name, packaging, and publishing. Their eyesight rejects sensationalism in favor of colorful, long-lasting visual solutions.
They are dedicated to a concise format to improve collaboration with the client, process control, and excellence in the end product, such as Tres, Mag Sans, Orbita, Funky Bakers, Win Win, Praktiko, Don, and Barcelona.
Dose Cafe, designed by UlfatKtaifan
Dose KSA was created as a continuation of the DOSE cafés series and was constructed in the same industrial loft style as the other branches utilizing the same materials, brand identity, essential aspects, and features.
Dose Café Bahrain opened its doors for business on the lovely Island of Bahrain on October 7, 2017, after being founded on February 8, 2017.
The interior design is mind-blowing with a dark theme treating them well and educating them about the world of coffee.
UlfatKtaifan is a designer behind Dose's Cafe brand. She served as an architect, graphic designer, and freelancer. Ulfat did many interior designing projects, such as ManKind Salon, HIM, Nablus Apartment, Aureale, Marsala Crush, CFC Club, Winter Kitchen, and URBN K.
Kofi, designed by Yzen Cheah
Kofi is a brand cafe serving straightforward, natural-flavor coffee that is additive-free. In consideration of coffee lovers, Kofi upholds the highest standards of flavor.
The brand identity of Kofi emphasizes giving close friends and family a friendly, familiar atmosphere playfully and lovingly. Many of their products, like packaging, bags, paper cups, and shirts, reflected their aesthetic and attractive designs.
Yzen Cheah, a freelance art director from Perth, Australia, created the branding design for Kofi. A professional designer in the advertising industry with a passion for design and the arts.
He makes illustrations and logos for many brands, including Tetsujin 28, Randon sketch, Illustration, Chow Chow Waffles, West x East, Maki Sushi logo, Waffle logo, and Logo for mastery for Men.
Sane Coffee, designed by Junyoup Bong
The concept of Sane Coffee is built upon the idea of being surrounded by mountains. Due to the abundance of greenery, it feels snug and comfortable. It is a respite for people who need to unwind in a fast-paced society.
The logo design is elegant that embodies a mountain and a rough line that represents nature. The invitation card with a led pencil creates a unique identity.
Junyoup Bong, a skilled brand creator in Seoul, Republic of Korea, designed the Sane Coffee brand identity. He is a talented brand visual creator that creates modern designs for many brands Dokkaebi Dabang, Teited, Parted, Linkcoffee, Sane Terrace, and Marocchino.
Moa, designed by BrunaBernardes da Silva
In the center of Porto Alegre, Brazil is a women-owned, artisanal, and organic coffee business called Moa. They sought to expand their visual communication as they continued to grow.
Their logo was minimal and symmetric, a series of illustrations that matched the rustic feeling of their new location and created new materials that balanced symmetry and fluidity. The finished product is cheery and somewhat melancholy, and they're a style.
Bruna Bernardes da Silva, a graphic designer from Los Angeles, California, is a designer behind Moa brand identity who has experience working at the brand design firms listed below.
Assistant Graphic Designer at Allure Experience - Brazil
Brazil-based Pocket Creative Lab's graphic designer
Manager of Graphic Design at Winning By MKT in Brazil
Identity of the Andor Bakery & Coffee brand
He got Award in Signaling and Wayfinding for "R Design Sul 2016". Tracado, KAL, Moonshine, Poppy, TripAdvisor App, Winning by love, and R Design Sul 2016, also designed by Bruna Bernardes da Silva.
Andor Bakery & Coffee, designed by Mmpx
A bakery cafe called Andor is found in Songdang-ri, Gujwa-eup, and Jeju-si. It is hidden away at the edge of gorgeous woodland. Mmpx provided brand identity and space and environment design assistance during the Andor development phase.
Architectural design buzzwords like "opening and shutting," "emptying and replenishing." The wordmark is expressed through a graphic device called "parentheses" to reflect the brand's identity.
Andor Bakery & Coffee is designed by Mmpx a multifaceted creative studio, focusing on design and the visual arts from Seoul, South Korea. They utilize a variety of media in the most efficient method to create brands and digital experiences, such as Metavity, Loop Station, Deep Bio, Editori, Design m4, Hotel Le Lit, Brandon, and Sanshuwa Tea House. They have been working on projects from local stores to global digital exhibitions without distinction between area and field.
NMA Cafe, designed by Lung-Hao Chiang
NMA Cafe is a brand that offers different flavors of coffee. Each coffee taste has its own life and personality while maintaining a sense of comedy and fun, using drawings to convey the coffee flavor imagining area.
The brand identity design uses a clean, vibrant color scheme to bring a complete and professional brand image. There isn't much ritual professionalism or coffee-related language. It would help if you started drinking coffee, and enjoying life should be simple.
Lung-Hao Chiang develops the visual identity design for NMA's cafe. He serves as a copywriter, creative planner, illustrator, art director, and graphic designer from Taipei, Taiwan.
As Taiwan has such a beautiful geographical environment, they plan to promote outdoor activities through Coffee; many of his coffee design brands are Heyu, N: Cafe, Drip Come True, Bean So Good, Take me to the Mountains, Poem of Coffee, High Mountains, Beatuea, Geisha Coffee Collection, and Bean to Cup.
Ah Wong Kopitiam, designed by Vianka Wu
People of all ages congregate at Ah Wong Kopitiam was established in 2017, a classic Malaysian coffee shop with a sci-fi flair.
The primary logo is famous Kopitiam's signature, the traditional kaya toast, which is hanging out with friends and having fun, is the key protagonist of the brand. Characters that are made out of Kopitiam items reinforce the entire brand concept.
Vianka Wu, a talented graphic designer, based in Malaysia, is responsible for designing Ah Wong Kopitiam's brand. She enjoys creating packaging and branding designs. Her works & some designs are here Club Refined, Hejau Things, Benih Grocer, Odiva, Tubuh, Epic Homes, Jack the Clipper, Hookah, and Into the Sea.
Ordinario Coffee, designed by Diego Valenzuela
Ordinario Coffee is a coffee shop with a unique name that roasts its coffee. There is a sense of peacefulness to the branding for Ordinario Coffee.
The design colors of orange and white give Ordinario Coffee a particular atmosphere. The interior design of the cafe is sleek and modern.
Diego Valenzuela, a designer from Estudiante, Mexico, is the design maker of Ordinario Coffee. He is a talented and creative designer who designs the Furniture Render Project and the Cheiplei.
Hugh Dessert Dining, designed by Tiffany M. Wu
Hugh Dessert Dining is a Taiwanese restaurant in Taipei. It serves the cake and the petit four, a tiny bite-sized French delicacy, for online purchasing. On the weekends, the restaurant is open by reservation only.
The brand identity is based on the letter 'H' and the elegant logo design. Incredibly well-executed interior design that explores brand identity design.
Tiffany M. Wu, a visual designer from Brooklyn, New York, USA, is the brand designer for Hugh Dessert Dining. Among her accomplishments is her employment at prestigious New York design firms, such as:
USA: Gensler, New York, NY
Designer at Walsh - United States of America
Visual Designer at Rockwellgroup's Lab in New York, USA
To this end, experts are in various fields, such as branding, packaging, animation, and 3D arts. She designs her projects in the best way, such as Art Bloom, Hugh desert dining, Ice Project, Summit Cafe, Parallel Event, Sfrido, Aurora Chi, Bisou, and Gleaming.
Ildio Coffee Roasters, designed by Jinsuh Chung
Since 2010, Ildio Coffee Roasters has been a brand of coffee roastery that successfully connects producers and consumers through challenging production trading, roasting R&D, and distribution to produce good coffee and present the correct direction of coffee culture.
The brand mark "Ildio" is designed by combining a "colon (:)," a symbol defining words, and an eclipse expressing the shape of beans. Beyond coffee production and distribution, form & function updated the Ildio brand design and set aside a showcase area in Sangam-dong to meet coffee lovers.
Jinsuh Chung, the design company form & function co-founder, is responsible for the brand identity. It is a design studio in Seoul that works on various projects, including anything from graphic and brand design to interior and architectural design.
Some projects explore his work, such as Neverland, ToiToi Vietnam, Sangwoo Garden, Nu'est, and Yum Table Store. For both space and brand, they employ user-centered design. They establish connections between the form and function of brand design, which incorporates values and meanings, and space design, which considers the periods, regions, and environment.
Koko Coffee Labo, designed by Atelier E by Enoch Hui
Koko Coffee Labo is a coffee shop that offers an exciting taste with its coffee to increase customer satisfaction. The interior design showcase extraordinary materialization and everything is so visually interesting that it reflects signage for brand identity design.
Enoch Hui, the founder of Atelier E is credited with creating the Koko Coffee Labo brand identity. Enoch Hui studied architecture at the University of Bath and has worked as an architect and interior designer in Hong Kong and the UK.
He used his design ideas for many brands such as Wako Sake Labo, Coco Expresso Cafe, Fontana Gardens, Poriff, Asana, Sad Jenga, Stalk Chair, and Aburi Yakitori.
Major Values of a Coffee Brand
The major values of a coffee brand are the core aspects of the business it stands for. These can be things like quality, service, and sustainability. The design of a coffee brand is how it communicates those values to customers through its packaging and visual identity.
A brand's identity needs to be unique so people can recall it when they need to make a purchase decision later in life. This might include a specific logo design or special packaging. But what matters is that it's memorable enough so that people can readily recall it when they need to make a purchase decision.
A coffee brand should also offer something more than just coffee itself; this could mean offering different varieties at different price points or offering higher quality products than competitors do (or both). By doing this, customers will feel like they're getting more value from their purchase and will feel like they made the right choice by choosing your brand over others options available on store shelves today!
How Sustainability Helps a Coffee Brand in Terms of Business
Regarding coffee brands and cafés nowadays, sustainability is always a great idea. People are more aware of what they're putting into their bodies, including the food they eat and drink. This means that coffee brands should be conscientious of how they treat and process their beans.
Sustainability helps a coffee brand in several ways: it's suitable for branding, it helps people feel good about their product, and it's good for business. There are several ways in which sustainability can help a coffee shop, including:
The first way sustainability can help a coffee shop is through awareness. When people are aware of what is happening in their community, they are more likely to support local businesses and purchase from stores that practice sustainability. If you want your customers to feel good about supporting your company, you need to ensure that it has a good reputation for doing things ethically and responsibly.
Another reason sustainability can help your company is that it will help with branding. When people see that your business cares about the environment and other aspects of society, they are more likely to connect with your brand emotionally and feel like they belong with it (and therefore want to support it).
How Do Good Brand Identity and Interior Design Benefit the Coffee & Cafe Brand and Business?
Design is a form of communication. The right message through a suitable medium at the right time will do wonders for your company's image and growth.
A cup made of recycled material also helps reduce waste and improve cost-effectiveness while lowering environmental impact. Aesthetics aside, there are other ways in which good coffee design can benefit your coffee shop:
It Helps With Sending Your Intended Message to Your Customer Base
The strongest brands have a clear message to which their audience understands and can relate. A full coffee shop & coffee brands design helps you communicate your core values, mission statement, and message to your customers.
This can be used in a variety of ways:
It can help you reach a wider audience by showing the local community what you stand for
It can help them understand more about the café & coffee shop they are buying from
It can make it easier to communicate with consumers when discussing products or services
It Helps to Create an Emotional Connection with Your Customers
The unique ideas of coffee Branding design help create an emotional connection between customers and your coffee house or Coffee Brand. This is important because it helps to differentiate your brand from others and build a brand community and loyalty.
Customers remember the emotional connection they've made with your unique brand. They associate this feeling with their experience while interacting with the product or service.
For example, it could be a great cup of coffee from a coffee shop that makes them feel relaxed or a new pair of shoes that make them feel confident as soon as they put them on. When customers have these feelings about your coffee shop, it creates loyalty toward your company because you have created something special in their lives.
It Reflects On Your Coffee Shop Brand Culture
Your brand design is a reflection of your coffee shop business culture. It reflects your company's values and personality and communicates how you want them to perceive your business to the customer base. The first impression is a lasting one. To create a positive first impression, it's essential to make your cafe logo memorable and unique.
For example, a business owner can choose a logo design that conveys warmth or one that projects professionalism, depending on what message you're trying to communicate.
The visual elements of the coffee house branding design also reinforce the culture of your coffee shop. Branding modern design should support the core beliefs and values that make up your brand identity.
Establishes Values and Brand Personality
Branding design is a reflection of the company's values. It establishes the personality and ethos of a business. It can reinforce your coffee shop values, connect with customers emotionally and help you stand out from the competition. In short: branding design can do a lot for your business!
Differentiate Your Coffee Shop From The Competition
One of the most common problems for coffee shops is their failure to differentiate themselves from competitors. Competition may be fierce, but you can still stand out by having a solid brand that sets your business apart from others in the same industry.
One of these factors is how well you can differentiate yourself from other companies in the same industry and niche as yours. In addition, a robust cafe branding design can help attract customers who would otherwise pass over your business due to a lack of differentiation or familiarity with your offer.
It also allows consumers who have already heard about your brand to connect with its mission statement or values; this connection helps strengthen customer loyalty and encourages repeat purchases in the future!
There is so much more to coffee than just good food. It requires an exceptional ambiance. Here is what we have learned so far.
Branding is an integral part of any coffee shop business. It helps customers understand your company's mission, values, and message.
By creating a solid brand, you can stand out from the competition, establish an emotional connection with your customers, and differentiate your company from others.
To make a purchase decision later in life, people need to be able to recall a brand's identity.
When branding coffee shops, choosing a design that reflects your company's values and personality is essential.
Sustainability helps a coffee brand in several ways: it's suitable for branding, it helps people feel good about their product, and it's good for business.
When starting a café, it is equally important to think of a perfect atmosphere. The interior decoration is equally important as the food and service. So, If you’re looking to start your cafe, the following articles might be helpful for you.
5 Topics About Brand Identity
If you're interested to read more articles about unique brand identity and packaging design curated by ParoPop team, here are 5 topics we think you'll love!