When you think of your favorite pet food brands, what comes to mind? For many of us, it's the packaging that first caught our attention. In recent years, the pet food industry has seen a boom in both the number of brands, and the creativity of their packaging can be a deciding factors for customers.
From gourmet pet food brands to more affordable options, there is a pet food brand to fit every budget and lifestyle. With so many options on the market, it can be hard to stand out from the crowd. But with a little creativity, your pet food brand can make a big impression. Check out these 18 fantastic ideas of high-quality packaging for pet food products that inspires you for your brand!
What Type of Packaging Is Suitable for Pet Food Products?
The packaging you use for your pet food products can significantly impact your sales. Pets are often seen as family members, and pet owners want to ensure their furry friends get the best possible nutrition. As a result, many pet owners are willing to pay a premium for pet food that is packaged in a way that shows high quality.
For example, using foil pouches or stand-up pouches with a clear window can give your products a more premium look. In addition, using resealable packaging can be a handy selling point for busy pet owners who don't always have time to finish a whole bag of food at once. Ultimately, your packaging can be essential in attracting customers and boosting sales.
18 Inspiring Packaging of Pet Food Cool Brands & Their Designers You Should Know
Recently, the pet food industry has seen a significant increase in recalled products due to packaging problems. It is not surprising, given that the average pet owner spends more than $1,000 per year on pet food and treats.
With so much money at stake, choosing the best packaging for pet food products is essential. But with so many options on the market, it can be tough to know where to start.
We'll explore the different packaging brands and designers available for pet food and treats and the factors you should consider when choosing the proper packaging for your products.
The Good Boy – Natural Dog Food by Andrea Ayensa
The Good Boy is a natural dog food company by two dog lovers passionate about providing the best possible nutrition for their furry friends. The Good Boy offers many flavors of vegetables & rice, beef and rice, fish & prawn, and duck & chicken. The company's food is also GMO-free and made in the USA.
Andrea Ayensa, a well-known graphic designer, based in Barcelona, Spain, created sophisticated designs. Her work has been featured in magazines, and runway shows worldwide. she designs PDPAOLA magazine design, Doma identity, Print Porsche, Volkswagen No Women Edition, and many others.
Pet Hooh by BBB Studio
Pet Hooch is a family-owned business that makes all-natural, healthy pet food. Pet Hooch's products are made with only the finest ingredients and are free from artificial preservatives, flavors, and colors. Crunchy chicken, salmon, beef, and jerky duck are available in many flavors.
BBB Studio is a brand design firm specializing in creating high-quality, innovative designs for businesses of all types, based in Seoul, Korea. They offer a wide range of design services, from logo and brand identity design to web and app design to print and packaging design.
YOGI Cat – Cat Wet Food by Intruder
Yogi Cat is a pet food brand specializing in cats' wet food. Their products are made with high-quality ingredients and are designed to provide optimal nutrition for cats of 1 year old. Yogi Cat Wet food is available in various flavors, including chicken, turkey, and fish. They also offer a variety of specialty products, such as wet food for kittens and seniors.
The incredible designs were created by Intruder, based in Moscow, the Russian Federation. They specialize in creating identities, graphic designing, websites, and packaging. The Intruder designs Hugo orange juice, Ninja cat wet food, Kill wet cat food, Loook Design, and many more.
Hoppers - Cricket Dog Treats Packaging by Rachel Wong
Hopper is a new brand specializing in cricket-based dog treats. The word "Hoppers" is written in a playful font, and the cricket is featured prominently on the front of the package. The company was founded by two entrepreneurs, Andrew Smith and Stephanie. The design is clean and minimal, focusing on the cricket flour ingredient.
Rachel Wong is the founder of her eponymous brand design studio founded in Vancouver, Canada, and British Columbia. Wong's unique design style has earned her international acclaim and won numerous awards for her work. She designed ''spokie''Cycling App, Tanisi App, Coin App, and many others.
AprilOne by InfiniteBo
AprilOne is a full-service branding agency specializing in creating custom branding solutions for businesses of all sizes. They believe that pets are members of the family, and they deserve the best nutrition possible. That's why they only use the highest quality ingredients in their food and never use fillers or preservatives.
InfiniteBo (also known as Lee) is a world-renowned graphic designer from China who has worked on some of our most iconic brands and logos. He is the mind behind the logo of many brands. He designs Blue Paris Art Cake, Star Boy, and many more.
Burber by Dachen
Burber was founded in 2014 to provide the best possible nutrition for cats. They offer a wide variety of cat products, including dry food, wet food, treats, and supplements. Burber provides a variety of food flavors for cats, including chicken, salmon, cod, and tuna.
The world-renowned brand designer Dachen, a designer from China, is a very creative person with a passion for art and design. Dachen has been creating beautiful designs for many years and has won several awards for his work.
Purafina by Erva® design
Purafina is a premium brand that was founded in 2019 with the mission of providing the highest quality pet food possible. Purafina's products are made in ATLANTA, USA, with only the finest ingredients. Since then, Purafina has become a leading provider of all-natural pet food.
Erva is a multidisciplinary brand design studio based in Porto specializing in web design, social media,3D visualization, graphic design, and branding. The inauguration of the studio was held on 2 Oct 2017.
Syrinx! A bird food brand by Guntur Kiswanto
Syrinx! – a bird food brand, the project of Marque branding committed to providing the highest quality nutrition for your feathered friends. The company was started by two bird enthusiasts, John and Mary, who were passionate about helping birds. Syrinx offers a wide variety of bird food products, including seed mixes, pellets, and more.
Guntur Kiswanto is a brand designer known for his unique and innovative designs was born in Indonesia and currently resides in Singapore. He graduated from the School of Art and Design. He also received several awards, including the M Award for most outstanding brand design in 2018.
Wildee Dog Food by Widarto Impact
Wildee Pet Foods is a new pet food company that offers a range of healthy, natural, and organic pet food products. Wildee Pet Foods products are also GMO-free and are made in the USA. The company makes all-natural, holistic dog food made with whole ingredients.
The branding credit goes to Widarto Impact, a world-renowned design studio based in Jakarta, Indonesia. The studio Widarto Impact is best known for its work on Collette, Caphe Cold Brew, Soul Craft Men's Clothing, SA&B Cold Brew, Caphe Coffee, and many other brands.
Petz by Paloma Lancon
Petz is a premium pet food brand offering a wide range of dog products. Petz provides a variety of dry food formulas, wet food formulas, and treats that are sure to keep your dog happy and healthy.
Paloma Lancon is a graphic designer who creates visual identities for businesses of all sizes based in Indianapolis. She has worked with clients in various industries, from fashion to technology. She also designs Varde e Flor, IGAME, JR Beauty Branding, and Molina Espanhol.
Michu - Freeze Dried Raw Pet Food by Kickie Studio
Michu is a freeze-dried raw pet food company providing high-quality, healthy cat food for over ten years. They use only 100% natural finest ingredients in our products, sourced from Tasmania, Australia. They offer different flavors salmon, chicken, beef, and shrimp.
The brand design was created by Kickie Studio, a new and innovative brand specializing in design, branding, cartoon, and drawing based in China. Kickie Studio has worked for many brands, including Hey Desert character branding and Merry Christmas.
Joseph, Dog Food by Darya Ponomaryova
Joseph is a high-quality dog food brand that provides your dog with all the nutrients they need to stay healthy and happy. Their food is also grain-free and hypoallergenic, so it's perfect for dogs with sensitivities. They offer a variety of flavors, including chicken &rice and beef & sweet potato.
Darya Ponomaryova is a Russian-born, Berlin-based designer whose work spans various disciplines, from product design to graphic design. She has received numerous awards for her work. She designs many brands like Andy-pet products, Toyo Japanese food, Tooth plus, and Julia Romanova.
Okiedoggie Premium Dog Treats by CROM STUDIO
Okiedoggie is a premium brand of dog treats that are healthy and delicious by two friends who shared a love of dogs and a passion for making healthy, all-natural dog treats. Their treats contain many tasty flavors: bacon, peanut, honey, banana, and butter.
CROM STUDIO is a multidisciplinary Athens & Thessaloniki-based creative agency rotating between art, design, and communication poles since 2019. They create stunning visual designs that communicate your brand's story and connect with your target audience. Crom Studio also designs LOGO & MARKS and FIT ATHENS.
PURRFECT by Alina Vasileva
PURRFECT is a pet food brand that offers a variety of cat products by two friends who are passionate about pets and nutrition. PURRFECT's products are available in both dry and wet food forms, and the company also offers a range of treats and chews in five flavors.
Alina Vasileva is a Russian-born graphic designer living and working in the United States for the past decade. Vasileva's work has been featured in numerous publications. she designs Monster Energy, Crtl Play, me, myself & I social project concept, and many others.
ALL FOR PETS by Nadya Nikolaeva
ALL FOR PETS is a pet food brand that provides pet owners with the best food for their furry friends. ALL FOR PETS offers a wide variety of wet and dry food formulas, treats, and supplements in two flavors: chicken and salmon. All of the company's products are made in the USA and are backed by a 100% satisfaction guarantee.
Designer Nadya Nikolaeva is a rising star in the web and the graphic designing world, born in Russia and raised in London. She has worked on projects in Russia and many other countries. Nikolaeva designed May-Yoga mobile app, Sunchy brand, Travel landing page, ice cream world, and many others.
KiteKat, Cat Food by Quanmer
KiteKat is a famous cat food brand that has since become one of the world's leading cat food manufacturers. The company's products are also free of grain and gluten and are high in protein and vitamins, which are essential for a healthy diet. It is available in various flavors tuna & bean and beef & oat.
A brand designer is responsible for creating the visual identity of a brand founded in Hanoi, Vietnam. Qunanmer also designs lunar and Tuborg, Concept Art, Fine Art, and many others.
House of Pooch by Sylvia Li
House of Pooch is a luxury pet supply store in Toronto, Ontario. House of Pooch has everything you need to spoil your furry friend, from gourmet dog food and bespoke dog beds to doggy daycare and dog walking services. Its mission is to provide dogs and humans with the best in luxury pet care.
Sylvia Li is a visual designer specializing in creating custom illustrations and infographics based in Vancouver, BC. Her work has been featured in magazines and online publications, and she has received awards for her design work. She is skilled in collateral design, branding, and social media marketing.
Zebrapets by Robin Design Studio
ZebraPets is a company that specializes in creating pet products with a unique, stylish flair. They use two primary colors, white & black, in the packaging. The company received awards from the Kerativ Pakk Design Award, Gold, and a special prize in 2018.
Robin is a full-service brand designer. A Budapest-based creative agency specializing in branding, design, and digital marketing. Help clients to be loved by their audience. They also design food panada office design, Veproil capability statement flyers, and more.
What Makes Good Packaging for Pet Food?
There are a few things to consider when designing product packaging for pet food. The most crucial factor is making sure the packaging is safe and can keep the food fresh. In addition, you'll want to create a custom pet food packaging design that is appealing to consumers and stands out on store shelf appeal. You may also want to consider including nutritional information on the packaging and ways to recycle or dispose of the packaging properly.
Regarding pet food, there are endless possibilities for packaging design. But with so many options, it can be hard to know where to start. We're in an excellent position to work with you to succeed if your top priorities are quick-to-market time, shelf impact, and innovative packaging solutions.
These examples will show you how to create eye-catching and practical packaging.
Create a fun shape
Creating a fun or unique shape is one way to make your pet food packaging stand out. This can be anything from a bone-shaped design to a paw print. For example, if you're selling dog food, you could consider using a bone-shaped design on your packaging. This would be both eye-catching and practical, as it would help consumers quickly identify the product
Use bright colors
Another way to grab attention is to use bright colors on your packaging. This is an excellent option if you want to make a bold statement with your design. Just be sure to use colors that complement each other and don't clash.
One way to stand out from the competition is to use humor in your packaging design. This can be anything from a funny tagline to a cartoon character on the packaging. For example, if you're selling cat food, you could use a humorous saying like "for the feline foodie."
Go for a minimalist design.
If you're looking for a more understated design, consider going for a minimalist approach. This can be anything from using only one or two colors to simple fonts and shapes. The goal is to create a clean and elegant design that is still eye-catching.
Another way to make your packaging design stand out is to use photography. This can be anything from using photos of the ingredients to pictures of happy pets enjoying the food. Use high-quality images that align with your brand's overall aesthetic.
Use attractive fonts
If you want your packaging to look more polished, consider using attractive fonts. This can be anything from a stylish sans-serif font to an ornate serif font. Just be sure to use fonts that are easy to read and align with your brand's overall aesthetic.
Get creative with the design.
One way to make your packaging stand out is to get creative with the design. This can be anything from using unique materials to creating a three-dimensional structure. If you're looking for ways to make your packaging more interactive, consider adding features like pop-ups or games.
Use attractive colors
While you want your packaging to be eye-catching, you also don't want it to be too loud. That's why using attractive colors is a great way to grab attention without being over the top. This can be anything from a soft pastel color scheme to a more muted earth-tone palette.
Use a theme
Consider using a theme if you want your packaging design to be cohesive. This can be anything from seasonal music to a more general lifestyle theme. For example, if you're selling pet food, you could use a summertime theme with beach-themed graphics and colors.
Use your logo
Consider using your logo if you want your packaging to be instantly recognizable. This is a great way to make sure that consumers remember your brand. Just be sure to use a logo that is easy to read and in line with your overall branding.
Use attractive packaging materials.
If your packaging looks more luxurious, consider using attractive packaging materials. This can be anything from using high-quality paper to using unique finishes like foil stamping. Just be sure to use materials that align with your brand's overall aesthetic.
Use a die-cut design.
Consider using a die-cut design if you want your packaging to stand out. This can be anything from using unique shapes to creating intricate patterns. Die-cut packaging can be a great way to add a touch of luxury to your design.
Use interesting textures
Adding exciting textures to your packaging can be a great way to make it more eye-catching. This can be anything from using embossed graphics to using velvet finishes. Make sure to use textures that align with your brand's overall aesthetic.
Use transparent packaging
Consider using transparent packaging if you want your packaging to be more modern. This can be anything from using clear plastic to using translucent paper. Transparent packaging can be a great way to show off the product inside while still maintaining a cohesive design.
Use eco-friendly packaging
If you want your packaging to be more sustainable, consider using eco-friendly packaging. This can be anything from using recycled materials to using biodegradable materials. Eco-friendly packaging is a great way to show that your brand is environmentally conscious.
Use unique shapes
If you want your packaging to be more memorable, consider using unique shapes. This can be anything from using unorthodox shapes to creating three-dimensional designs. Uniquely shaped packaging can be a great way to make your product stand out on the shelves.
Use eye-catching graphics
If you want your packaging to grab attention, consider using eye-catching graphics. This can be anything from using bold colors to using intricate patterns. Just be sure to use pictures that align with your brand's overall aesthetic.
Use a mix of materials.
If you want your packaging to be more unique, consider using a mix of materials. This can be anything from using different colors of paper to using different textures. Just be sure to use materials that align with your brand's overall aesthetic.
When it comes to designing pet food packaging, there are endless possibilities. Just be sure to keep your brand's overall aesthetic in mind.
How About Sustainable Packaging for Pet Food? What Are the Benefits?
Sustainable packaging has become an increasingly important topic in recent years, as concerns over the environmental impact of packaging materials have grown. For pet food manufacturers, sustainable packaging offers several potential benefits. Perhaps most importantly, it can help to reduce the amount of waste generated by the pet food industry.
In addition, sustainable packaging trends can also help to reduce transportation costs, as less material is required to achieve the same level of protection. Sustainable packaging can also help to improve the reputation of the pet food industry, as consumers become increasingly aware of the environmental impact of the products they purchase.
The benefits of using biodegradable materials over traditional materials are many. Biodegradable materials can help protect the environment by reducing greenhouse gas emissions, energy consumption, and waste.
They are also made from recycled materials, which helps reduce the amount of waste in landfills. Biodegradable materials are also compostable, meaning they can be broken down by microorganisms and turned into nutrient-rich soil.
This helps improve soil quality and reduces the amount of waste that needs to be disposed of in a landfill. Additionally, biodegradable materials are lightweight and easy to transport, making them an attractive choice for businesses and consumers.
Biodegradable materials are affordable, making them more cost-effective than traditional materials. As a result, sustainable packaging is likely to play an essential role in the future of the pet food industry: all that is communicated through packaging using color, shape, and other design elements.
How to Find the Proper Manufacturer for Your Pet Food Brand’s Packaging?
When finding a manufacturer for your pet food brand's packaging, you should keep a few things in mind.
First, you'll want to ensure the manufacturer has experience producing packaging for the pet food industry. This will ensure that they have the knowledge and expertise to create packaging that is both functional and appealing to consumers.
You'll want to make sure the manufacturer has a good reputation and is reliable. This is important as you'll want to be able to count on the manufacturer to deliver on time and meet your specific requirements.
Finding an environmentally friendly manufacturer that uses sustainable materials is also essential. This is important as more and more consumers are looking for environmentally friendly products.
It's essential to find a manufacturer that can offer a competitive price. This will help ensure you get the best possible value for your money. By keeping these things in mind, you can find a manufacturer that is the perfect fit for your pet food brand's packaging needs.
What Are the Successful Pet Food Brands in the Market?
There are many successful pet food brands in the market. Some of the most popular brands are Iams, Eukanuba, Purina, and Hill's. These brands offer a variety of products that cater to the needs of different pets.
For example, Iams offers wet and dry food products, treats, and supplements. Eukanuba specializes in dry food products, while Purina offers a wide range of wet and dry food products.
Hill's is a premium pet food brand that offers a variety of specialty foods, such as prescription diets and health-conscious products. These brands have been successful in the pet food market because they provide products that meet the needs of pet owners and their pets.
When choosing a pet food manufacturer, there are many things to consider. First and foremost, you'll want to find a company with experience manufacturing pet food. Finding an environmentally friendly company that uses sustainable materials is also essential.
Ensure your packaging is durable, straightforward to store, transportable, and has a long shelf life. Additionally, you'll want to find a manufacturer that can offer a competitive price. By keeping these things in mind, you can find the perfect partner for your pet food brand's packaging needs.
What are the steps of the design process?
The design process steps vary depending on the company you partner with. However, most companies will follow a similar process, including research, concept development, sketching, 3D modelling, and prototyping.
Are there supply chain issues with dog food?
The time it takes to design packaging varies depending on the project's complexity. However, most projects can be completed within 4-6 weeks.
What are some common packaging materials?
Common packaging materials include paperboard, plastic, glass, and metal.
Are there supply chain issues with dog food?
Pet food often has supply chain issues, as many ingredients are sourced from overseas. However, most reputable manufacturers have established relationships with suppliers and can source ingredients promptly.
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